The closing of Fiesta Mall has unleashed a wave of nostalgia for those who remember shopping there.
Of course, if all the people missing Fiesta Mall had actually kept shopping there, it wouldn’t have closed.
Fiesta Mall thrived when it brought out customers in droves to a newly-developing part of Mesa. The fact it also created memories was a happy accident that wasn’t in the business plan.
Fiesta Mall’s demise, like Tri-City Mall before it, and Park Central before that, comes from a complicated mix of people moving to different parts of the metro region, and tastes in what attracts them.
Longtime Fiesta Mall walkers reminisce as they take their final stroll through the closing Mesa shopping center on Jan. 25, 2018. Cheryl Evans/azcentral.com
It was enough for Fiesta Mall, when it opened in 1979, to simply provide different shops — Chess King, Spencer’s Gifts, Musicland, Pomeroy’s Men’s Store — under one roof. A giveaway during its opening weekend was an iron-patch that had the mall’s logo and slogan: “Experience it.”
But even though that mall is dead, it is not as if the mall concept is kaput.
Just last year, the owners of Scottsdale Fashion Square, Macerich, announced a multi-million dollar makeover of that center. Macerich, incidentally, once also owned Fiesta Mall.
Scottsdale Fashion Square’s reboot, according to plans announced last year, will include a luxury wing and possible future condominiums and a hotel. The grand opening of the newly developed mall was set for the fall of 2018.
Whether the teenagers hanging out at the Jamba Juice at the food court are making memories as rich as those who hung out at the Fiesta Mall Orange Julius remains to be seen.
For now, Fiesta Mall memories and nostalgia has ramped up following the latest news of the closure.
Fiesta Mall spent 2 decades as popular shopping spot
Here’s what’s planned at former Mesa retail giant
Scottsdale Fashion Square unveils plans for upcoming renovation
Developer buys Mesa’s Fiesta Mall
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